2018 Winner: Fresh The Good Food Market, Ireland
Since establishing the company 10 years ago, Fresh The Good Food Market has made a conscious effort to differentiate its brand and business model as far from traditional convenience retailing as possible. It operates as an upscale, urban grocery store which also offers a mix of freshly prepared food to go, food for later, in-store casual dining; ultimately carving a new niche for itself in the sector. The retailer run 5 stores in Dublin and its Camden Street store is the company’s most ‘urban’ store.
Fresh The Good Food Market (Fresh) claims that its Camden Street store has redefined the very concept of the convenience store.