7-Eleven, Shell, Applegreen and Liquid Barcodes discuss digital lifestyles
In episode two of our industry leaders roundtable filmed at the NACS Show – ‘digital lifestyles’ we question whether the industry is moving fast enough. Has the convenience industry sufficient capabilities and digital skills? Is it prepared for greater regulation like GDPR and live loyalty? Perhaps the future is happening first in Asia? We hear how 7 –Eleven successfully utilise Facebook in the Philippines, how Applegreen has revolutionised back office and how Shell makes transformational use of data in its new global category management portal.
Look out for the final part of our roundtable interview: ‘energy shift and the no-fuel stations’ in next month’s edition.