Musgrave welcomes Bord Bia's new Origin Green campaign

Musgrave is delighted to welcome the Origin Green ‘Power Beneath Our Feet’ civic awareness campaign launched recently, which is designed to promote Ireland’s unique food heritage. Origin Green, a Bord Bia initiative, is the only sustainability programme in the world that operates on a national scale, uniting government, the private sector and food producers. The programme enables Ireland’s food industry to set and achieve measurable sustainability targets, establishing a baseline for continuous improvement.

Commenting, Chris Martin, Musgrave Chief Executive said, “Ireland continues to punch above its weight when it comes to our reputation for food and drink on the international stage. Building on these stellar credentials, and to further promote our unique food heritage, we are delighted to welcome the launch of the Origin Green ‘Power Beneath Our Feet’ civic awareness campaign,”

“We were the first food retail business in Ireland to be Origin Green-verified last year. Food provenance goes to the core of our business, and is what differentiates Musgrave as we support over 1800 suppliers in Ireland. We are proud of the role we have played, and continue to play, in the growth of Ireland’s food industry through the decades. Therefore, we welcome the work being undertaken by Bord Bia to grow public awareness of Origin Green, and to further grow appreciation of Ireland’s unique food industry on a national and international stage.”

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