This article published December 2015. For latest news THIS MONTH'S ISSUE

Pizza Hut switching to digital menu boards

Pizza Hut, the American fast-food chain that returned to South Africa in 2014 after an absence of six years, has rapidly been expanding since its first store opened in Johannesburg in September 2013, with a total of 21 stores currently operating.

In line with the look and feel of their international stores, Pizza Hut has partnered with Moving Tactics, the leading South African digital signage solutions company, to implement dynamic and innovative digital menu boards within their stores in Africa, which look good enough to eat.

Yum! Brands Inc (YUM)’s managing director of Pizza Hut in South Africa, Randall Blackford, said: “We needed to implement a digital menu board system that would meet the high standards of our international team, be priced competitively, and most importantly, would be flexible enough to work on the fly and meet the demands of our challenging roll-out schedule, with five stores being finalised in one month towards the end of last year."

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Moving Tactics have used an X2O Media based-platform to power its digital menu board system. X2O Media is an end-to-end HTML5-based system, which is able to create and manage content from one channel to another. Chris Day, managing director at Moving Tactics, said: “In the extremely fast-paced quick service restaurant industry, prices and product promotions constantly need to be changed and updated and our clients require effortless and effective content management system tools to make this happen. Our X2O Media menu board system enables the price of any item to be changed within minutes at all outlets or within a specific region, allowing restaurant chains to control product pricing at all stores, manage promotions more effectively and retain consistency and integrity with their customers.”

Understanding the way in which digital menu boards are most effectively used is a science and Moving Tactics has used its content management expertise to maximise the efficacy of the boards as a marketing tool.

“Content management and the flexibility to update content when, where and as quickly as is needed is key. Our content management team is dedicated to offering strategic advice to maximise sales conversions and display the information in an attractive and effective way. This is an on-going process, and with approximately 80 more Pizza Hut outlets due to open next year, we’ll continue to drive innovation in this area,” said Willem van Bosch, solutions development manager at Moving Tactics.

The Pizza Hut digital menu boards have hit the road running and roll-out of the system is in progress. “The digital menu boards have been a total home run. Moving Tactics has truly added value with its expertise to our menu management and marketing within the four walls of our stores. I really appreciate all the personal attention and the team has been terrific to work with,” adds Blackford.

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