Loyalty Technology

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A digital loyalty, marketing and customer engagement strategy is a fundamental requirement for success in the convenience retail industry.

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Liquid Barcodes

Liquid Barcodes are loyalty marketing experts providing a technology platform focused on the convenience and foodservice industry globally. Retailers worldwide use the self-service dashboard to create and manage loyalty marketing campaigns that help acquire new customers and increase engagement with existing customers. They specialise in building  world class loyalty programmes that captivate customers.

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What Do They Do?

Their cloud-based loyalty marketing technology platform allows convenience retailers worldwide to create and manage loyalty and digital marketing campaigns communications with their customers. Their platform allows you to engage, promote and reward your customers in real-time across all media channels. They call this “Live Loyalty”.

Their approach is totally customer centric and is based on an understanding of best practice in loyalty programmes in convenience retail stores worldwide. They ensure you win consumers´ attention by entertaining and engaging them, making interactions simple and fun. They believe in gamifying branding, loyalty and promotions.

With their “customer connection cycle”, your stores are quickly and easily empowered with the leading edge digital capabilities they need to drive customer behaviour – both new and repeat traffic. The cycle includes extensive capabilities that help drive profitable shopping behaviours – whether it’s increasing frequency, interaction or basket spend. This unique process creates ‘live loyalty’ with your customers.

How do they do it?

They have developed the most advanced loyalty marketing technology platform specifically for the convenience and foodservice industry globally.

All over the world, retailers use their self-service dashboard to create and manage loyalty marketing campaigns that increase engagement with existing customers, as well as effectively target and acquire new customers through partners or paid media channels. They have clients throughout Europe, Asia and also their home markets in Scandinavia, including 7-Eleven, Circle K, Pizza Hut and Valora.

Their approach is unique, and they deliver unprecedented “live loyalty” using the latest gamification techniques. They apply this thinking across branding, loyalty and promotions and believe this approach is essential to capture customers’ attention and truly engage them. Only engaged customers are truly loyal.

Their Mission

Their mission is to help convenience and food service retailers build effective loyalty programs that drive profitable and measurable results. Combining their industry experience, leading edge technology and dedicated focus on the convenience industry they deliver world class loyalty marketing programmes that captivate customers.

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